Over the past few years, we have held many discussions with integration managers, EDI experts, IT leaders, enterprise architects and executives at our customer events.
Although they are all working on the same projects, the questions they are grappling with are often very different.
While technical teams want to discuss reducing complexity, ensuring stable process operations and efficiently implementing new requirements, decision-makers often focus on a different perspective: how do we prepare our company for AI? How do we lay the groundwork for transformation? How can we remain flexible in the face of changing markets, technologies, and regulatory requirements?
It was precisely from these conversations that the idea for the SEEBURGER Integration Summit emerged.
We are launching the Summit first in Germany, creating a space for strategic decision-makers to exchange perspectives on the opportunities and challenges shaping the future of business and IT. Based on the insights and feedback gathered, we hope to further develop and expand the format in the future.
With the SEEBURGER Integration Summit, we aim to create a format specifically tailored to strategic decision-makers for the first time.
Not as a traditional product event.
Nor as a sales event.
Rather, it is an opportunity to discuss the challenges currently facing many organisations with other companies.
For example:
- How can we lay the groundwork for successful AI initiatives?
- How can we maintain a clear overview in increasingly complex IT landscapes?
- How can we respond more quickly to new regulatory requirements?
- How can we ensure that we are capable of taking action, even in uncertain times?
We believe that the most exciting answers aren’t usually found on a slide, but emerge through discussions with people facing similar challenges.
Why might this be of interest to your company?
Because the decisions made today will have far-reaching implications for years to come.
Topics such as AI, digitalisation, cloud transformation and data strategies are no longer just future projects. They are already influencing how quickly companies can respond to change and how successful they will be in the future.
The Integration Summit aims to open up new perspectives, spark new ideas and encourage discussion among companies facing similar challenges.
You may even take away a new idea. Or a new perspective.
Or maybe you’ll gain reassurance from knowing that other companies are facing the same challenges as you.
Sometimes, this can be the most valuable insight of all.
So, what does this mean for our technical users?
Many of you would like events to have more technical depth and to cover more best practices, as well as providing more opportunities for experts to share their experiences.
Going forward, we’ll be separating technical and strategic topics more clearly.
This is not because one is more important than the other. It’s simply because the two target audiences have different expectations, and we want to create more value for both.
Do you know anyone who might be interested in the Summit?
If so, we would be grateful if you could forward this invitation to them.
Perhaps you have colleagues in your company who work in digital transformation, corporate strategy, enterprise architecture, transformation or innovation, who would benefit from this exchange.
We look forward to discovering new perspectives with you and discussing the challenges that lie ahead.
You can find more information about the SEEBURGER Integration Summit here:
SEEBURGER: SEEBURGER Integration Summit 2026
Maybe we’ll see each other there! 
Yours,
Samantha
Head of Customer Experience
